promoting the unwanted, redheaded stepchild that is individual liberty

Mary Richards and Newsroom Sexism

In media, women's rights on May 12, 2010 at 11:07 pm
 
When Mary Richards asked Lou Grant if she didn’t get a promotion because she was a woman, Lou Grant unapologetically replied “Yes.” The 1970s show poked fun at the very serious subject of sexism in the newsroom. But more than 30 years later, a still gender-biased media is no laughing matter.
 

To be sure, women have made major strides in the predominately male field. But 20 minutes spent watching the evening news and one begins to wonder if mainstream media still operates under the “good-old boys club” pretense.

From FOX to CNN, women are either portrayed as sexy bimbos or serious bitches. Take, for example, FOX News. The network boast an impressive list of female co-anchors and guest commentators — most of which are beautiful and blonde. Apparently, everything, from these women’s skirt-lengths to their hair lengths, makes them unmarketable as hosts.

Of course, there are a few female hosts such as Greta Van Susteren and Rachel Maddow who command their own shows. But notice how these women are marketed: Short hair, masculine attire and zero sex appeal. The message is clear: To be taken seriously, a woman must become a man.

According to the Women’s Media Center, women hold only 3 percent of clout positions in the mainstream media.

In the words of feminist founding mother Gloria Steinem, “Any woman who chooses to behave like a full human being should be warned that the armies of the status quo will treat her as something of a dirty joke.”
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